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Introducing the ‘Apex’ of all facial shapes – The Heart-shaped. This facial shape is wider at the upper part of the face near the cheek and brow area but tapes closely around the chin with a pointy effect. In our experience of examing and looking at millions of faces daily, it is the ‘heart-shaped” that is the pinnacle of facial beauty. Even the Asian populations agree and have declared it to be the most beloved facial shape.